From the founder

Why I started Bearing.

ost mid-market companies live in the gap between “off-the-shelf is fine” and “build it ourselves.” They’ve outgrown the first option. They’re nowhere near the

headcount for the second.

What they have instead is a stack of disconnected tools, a team doing data entry by hand, and a leadership group flying blind because the dashboards everyone promised never actually got built.

I started Bearing in 2022 because that gap deserved a serious studio. We’re staffed by A players I’ve hand-picked, and we deliver code you own at the end of it. Not a multi-month sales process. Not a body-shop. Just the team you bring in when getting it wrong is more expensive than getting it right.

Sam.

Sam Woolerton

Founder & Director

A decade of development experience

Bearing
est. Oct 2022
SEVEN on the team

Bearing in numbers

The shape of the studio.

We’re a deliberately small team. Every engagement is run by our team who’s done it before, from start to finish. Numbers below are real and we’re happy to put you in touch with the clients behind them.

150+

Projects delivered since 2022

$100k

Saved per year for US investment fund client

6–10 wks

From kickoff to your first system shipped

95%

Of clients engage us for further projects

A players on the team. No juniors learning on your dime.

The story

Why we exist.

Sam started Bearing in 2022 after seeing too many businesses paying enterprise prices for software that needed an in-house engineering team to actually use.

Most mid-market companies live in the gap between “off-the- shelf is fine” and “build it ourselves.” They’ve outgrown the first option. They’re nowhere near the headcount or appetite for the second.

What they usually have instead is a stack of disconnected tools, a team doing data entry by hand, and a leadership group flying blind because the dashboards everyone promised never actually got built.

That’s where we come in. We bring a team who’ve shipped this work many times — integrations, internal tools, dashboards — and we ship it for you. Then we hand it over properly so your team owns it.

“The team you talk to is the team building it. No handoffs. No juniors learning on your dime.”

— Sam Woolerton, founder

how we think

Four principles we don’t bend on.

How we work is more rigid than what we work on. If these match how you’d want a software partner to operate, we’ll get on.

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Only A players

We’re a team who’ve shipped projects like yours many times over. We don’t have juniors learning on your dime, and we aren’t here to run up the hours with a body-shop billing model.

02 / 04