Executive dashboard to show marketing and sales outcomes for a Canadian retailer.

‍

• See key metrics at a glance

• Customer acquisition breakdown

• Comparisons by store

• Customer lifetime value (LTV) analysis

• Easily skimmable for trends and insights

• Interactive to drill into more detail as required

• Data from Shopify, POS system, Google Ads and FB Ads

‍

Note that project images use the same dashboard layout as the actual project but with anonymised data for client confidenttiality.